EA's Brown: Longer Console Cycle, More Price Cuts Ahead
The current console cycle will be longer than in previous years, says Electronic Arts CFO Eric Brown -- which means the highest-growth period for software sales still lies ahead following further price cuts.
Speaking at the Wedbush Morgan Securities conference in comments listened in on by Gamasutra, EA's Brown noted that with two out of three platforms currently capable of rendering graphics in full high definition at 60 frames per second, there's just not much further they can go at the current stage of tech.
"I myself am not quite sure where we go from here," said Brown. "There's just no broadly-available consumer viewing technology beyond HD. You have to be a PC technophile with an ultra high resolution monitor to get past that."
